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Calloway Golf Tips
Callaway Golf is one of the most respected names in the golf industry for its quality of products that cater to both recreational and professionals alike.
As part of its efforts to give its customers the best, the company produced Callaway Golf Magazine and released its first issue early in 2004. Just recently, last November 2005, the Custom Publishing Council (CPC) of New York City's University Club made the magazine the Bronze Award winner for Best New Publication.
The magazine is distributed to loyal customers, upscale golf clubs and key retailers free of charge and is also available online for downloading from the company's website. The publication, with a distribution output of over 800,000 quarterly, has useful information not found in most golf consumer magazines.
For one thing, Callaway Golf magazine features exclusive content such as interviews with Callaway Golf Staff Professionals. Michael Campbell, Phil Mickelson, and Annika Sorenstam are just some of the names that have been associated with Callaway.
Aside from interviews and the information on Callaway's latest offerings, the magazine also contains useful tips on golfing provided by none other than the company's own staff professionals.
In its first issue (February 2004) Annika Sorenstam featured tips on efficient swings. The Swedish Sorenstam tops the LPGA's list of the highest average driving distance with a yardage of 269.7 after making the ERC Fusion her driver of choice.
A brief sampling of that feature (which you, too, can use for your own game) follows:
(From Callaway Golf Magazine ISSUE 1 FEBRUARY 2004)